Knucklehead Podcast
Why Focus Matters with 8 Oaks Distillery Founder, Chad Butters

Why Focus Matters with 8 Oaks Distillery Founder, Chad Butters

January 13, 2021

Being able to transform adversities into growth and strength, Chad is a perfect example of true resilience and grit. His mentality of keeping one foot forward and having the trust to get at the backside of every tornado, Chad has created a path and a clear destination for his family and community- Eight Oaks Farm Distillery.

 

In today’s edition of the Knucklehead Podcast, our guest, Chad Butters will share his story on how his dream of having an agriculture related family business has come to life. Born out of adversity, Eight Oaks Farm Distillery is a product of a husband’s love and care for a wife. Chad will also talk about the lessons he learned from the screw ups relative to his business and will drop valuable insights going further in this episode.

 

Chad Butters is the Founder and CEO of Eight Oaks Farm Distillery. His 25 years of experience as an aviator, trainer and aviation leader in both the military and civilian aviation industry taught him leadership and resiliency in all aspects of his life.

 

Eight Oaks Farm Distillery is a veteran-owned and family-run farm distillery. They handcraft spirits using selected grains and fruits sustainably grown on their farm and the farms of their friends and neighbors in the Lehigh Valley of Pennsylvania. Eight Oaks Farm Distillery is not just a place to make great spirits but also a destination for great spirits to gather - offering tours, tastings and hosting your special events.

 

Enjoy!

 

Favorite Quote

"It's helpful to be a knucklehead when you're starting a business. Because if you knew what you were getting into, you probably wouldn't do it. So I don't care what you're doing. One day, it's going to get old unless you're fulfilling the purpose that you're setting out for yourself. Once you have that purpose, everything else falls into place."

 

                                                                                       - Chad Butters

 

 

In This Episode

 

2:35 - Chad's background prior to becoming a CEO

 

3:29 - What drew him in the military

 

5:15 - How his military background helps in jumping into entrepreneurship

 

6:51 - What leads him into exploring the civilian world

 

9:52 - How Chad deal with the helplessness on his wife's diagnosis

 

11:59 - His testament of resilience and grit

 

12:57 - The story behind Eight Oaks Farm Distillery

 

18:14 - His screw ups relative to his business

 

 

Get in touch with Chad Butters, Eight Oaks Farm Distillery

Website        https://eightoaksdistillery.com

Facebook    https://www.facebook.com/eightoaksdistillery

Instagram    https://www.instagram.com/eightoaksdistillers

Twitter         https://twitter.com/EightOaksDist

YouTube     https://www.youtube.com/channel/UCve-Mr3zaudKr4wjiCXrcLQ

 

 

Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off

 

Grab your COVID 19 survivor T-shirt HERE

 

Connect with Knucklehead Media Group

Website          https://knucklehead.agency/

Facebook       https://www.facebook.com/knuckleheadmg

Twitter           https://twitter.com/knuckleheadmg

Instagram      https://www.instagram.com/knucklehead_mg

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

Click here to more episodes of the Knucklehead Podcast

Growing Your Business In 2021 With Stephen Colon

Growing Your Business In 2021 With Stephen Colon

December 8, 2020

Recognizing the beauty of podcast and what it can bring to businesses, it is no surprise that podcasting has become more popular than ever. On the other hand, producing a great podcast is not a one-man show. It needs to have a set of people with special skills

to go through the hustle and grind from prospecting to promotion. To save yourself from the demand of wearing different hats, you need to have a turnkey production service- you need to have a TEAM!

 

Today’s edition of the Knucklehead Podcast, Chief Knucklehead Stephen will talk about five steps to carve out your niche going into 2021. Reflecting from their own experiences and the lessons they have learned in 2020, Stephen will highlight how these steps are essential in growing your business.

 

  • Defining specifically how your podcast fits into growing your business
  • The role of your podcast in the customer’s journey and where they fit into the process
  • Leveraging the right program management software
  • Process
  • Design

 

Enjoy!

 

Favorite Quote

 

"If you look at what we didn't do in 2020, we did not adequately position how our podcast can help solve the problem of culture or issues within your culture. Because, quite frankly, not everybody's using them to go grow their business. Sometimes they're just doing it as a hobby."

 

                                                                          - Stephen Colon

 

In This Episode

00:55 - How Chief Knucklehead Stephen operates in bringing up top guests that perfectly fit to the goal of Knucklehead Podcast

 

2:15 - Topic that was given less focus on 2020

 

3:45 - Getting to know some of the exciting guests of Knucklehead Podcast in the coming episodes

 

6:54 - Five steps of how Knucklehead Media Group can use what they've learned in 2020 to better forecast and orient yourselves for 2021

 

Reach out to Justin Szerletich to get in touch with Knucklehead Media Group

LinkedIn

Twitter

 

Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off

 

Grab your COVID 19 survivor T-shirt HERE

 

Connect with Knucklehead Media Group

Website

Facebook

Twitter

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

Click here to more episodes of the Knucklehead Podcast

 

Awesome Coffee, Be a Warrior, Have Fun, Give Back - with Carl Churchill of Alpha Coffee.

Awesome Coffee, Be a Warrior, Have Fun, Give Back - with Carl Churchill of Alpha Coffee.

December 1, 2020

Today's edition of the Knucklehead Podcast, our guest, Carl Churchill will share his humble beginning as an entrepreneur. Together with his wife Lori, their passion for great coffee, strong motivation to give back, and a commitment to promote a warrior life, Alpha Coffee was born. Not only do they live the alpha way of living but also foster it all across their employees, their community of customers, and suppliers.

Impolite Conversations w/ Knucklehead Founder and Director of Content Strategy

Impolite Conversations w/ Knucklehead Founder and Director of Content Strategy

November 10, 2020

In fear of being attacked in identity or belief system, the three most sensitive subjects to talk about:

 

  • Politics
  • Money
  • Religion

 

Despite the resistance and tension discussing these topics, having these conversations are the most pivotal to your success as a business owner and as an individual.

 

In today’s edition of the Knucklehead Podcast, Stephen and Justin will talk about the values and standards they uphold at Knucklehead Media Group. They will also share their personal life experience in view of politics, alignment of interests, and values they strongly believe in.

 

Stephen Colon, Founder and Chief Knucklehead, and Justin Szerletich, Director of Content Strategy at Knucklehead Media Group are committed to helping businesses leverage the power of their voice to bring dead leads to life. With their military background, they have developed leadership mindset and tactics in achieving the ultimate business goal both with their clients and in their own organization.

 

Their flagship show, Knucklehead Podcast, was rated in the Top 100 of Business Podcasts in 6 separate countries. What separates them from others is they begin the entire creative process of establishing their client’s digital presence with the goal to shift from a cost-center to a revenue-generator for their business.

 

Enjoy

 

Favorite Quote

 

“If you're a veteran, you put on the uniform, some folks could be FREE. That doesn't necessarily mean that you're entitled to anything. What that means is you owe it to the future generations to continue to keep America free. By going to continue to fight, to do what you know you need to do and do those little small right things that will work out in your favor.”  

 

-  Stephen Colon

 

In This Episode

3:32 – Client’s testimonials about the podcasts produced by Knucklehead Media Group

 

4:33 - The three critical topics most people not talk about

 

10:27 - Stephen's recollection about the importance of trust and proper behavior in the organization

 

17:21 - Justin's fair share of politics 

 

21:01 - Stephen's personal experience with how alignment of interest is vital to any type of agreement

 

24:47 - The standard and values Knucklehead Media Group uphold

 

 

Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off

 

Grab your COVID 19 survivor T-shirt HERE

 

Connect with Knucklehead Media Group

Website

Facebook

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

Click here to more episodes of the Knucklehead Podcast

How to LEAD through FOG - Dave Berke, Echelon Front, Director of Leadership Development and Alignment Programs

How to LEAD through FOG - Dave Berke, Echelon Front, Director of Leadership Development and Alignment Programs

November 3, 2020

Humans are naturally bound to make mistakes. Acknowledging these flaws, taking ownership of the screw ups and fixing the curve balls are how we evolve to become better, effective, and capable.

 

Join Knucklehead Stephen and our guest, Dave Berke, as they have a profound conversation about how recognizing even the smallest mistake can create a great impact in all aspects of people’s lives. Dave will also share his fulfillment in joining the Echelon Front and why having a solid foundation in the military has a universal application especially in business, sales, and leadership.

 

Dave Berke is a retired U.S. Marine Corps officer, fighter pilot, ground combat leader and now a leadership instructor and speaker with Echelon Front where he serves as Director of Leadership Development and Alignment Programs. He joined Echelon Front providing unmatched experience and unique perspective into combat leadership, analytical decision making, risk mitigation, and creating winning teams.

 

Echelon Front offers solutions in leadership, strategy, innovation, management, team building, contingency planning, and crisis management developed and proven in the U.S. Navy SEAL Teams. Their mission is to educate, train, mentor, and inspire leaders and organizations to achieve total victory.

 

Enjoy!

 

Favorite Quote

 

“Mistakes will be made. The best thing you can do is admit them, take ownership of them, fix them, and learn from them. Don't run from them. Don't hide from them and don't hope you won't make them because you will.” -David Berke

 

In This Episode

2:04 - Dave's background and superior credentials

 

4:53 - His perspective of filling a position in the corporate

 

7:29 - Why having a mistake is a common denominator no matter how competitive and tight the margin is

 

10:53 - How he reconciles his time in performing his tasks in the organization

 

14:20 - Backstory of how Dave ended up working with the team at Echelon Front

 

17:59 - How he assimilate the principle of OODA loop

 

22:14 - Why the principles and thought process at Echelon Front have a universal application

 

25:29 - The most gratifying part of being with Echelon Front

 

 

Engage with Dave Berke

LinkedIn

Echelon Front Website

 

Connect with Knucklehead Media Group

Website

Facebook

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

Click here to more episodes of the Knucklehead Podcast

 

 

How to Get (and Keep) Industry Attention

How to Get (and Keep) Industry Attention

October 27, 2020

With the extensive use and significant improvement in connectivity, the internet has introduced a huge wave of transformation on how the world does business. Most business owners believe that websites and social media have propelled their business to the next level. They have taken the opportunity to build followers and well-defined target audiences to promote their brand, products and services in social media platforms.

 

Today’s guest of the Knucklehead Podcast is an esteemed digital media professional, Jeremy Knauff. He will share with you how he helps save companies from losing their business. He will also speak his perspective about screw ups and how he grew from his own share of failures.

 

Jeremy Knauff is the Founder and CEO of Spartan Media, a digital marketing agency which provides web design, SEO, social media, and PPC marketing services to businesses that understand the value of a strategic, long-term approach. With nearly two decades of online marketing experience, they have a solid track record of delivering powerful and measurable results to their clients. Being multifaceted, Jeremy is also an entrepreneur, digital marketer, author, podcast host, proud father, husband, and a US Marine Corps veteran.

 

Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off

 

Enjoy!

 

Favorite Quote

 

“Anything worth doing is worth doing poorly until you're good at it. And that's going to be the case with everything we're doing. We're going to suck at most things at first. It's not like the matrix. You can't just plug all this information into your head and boom, you've got it!”

 

                                                                 -Jeremy Knauff

 

In This Episode

1:48 - Backstory of Jeremy Knauff

 

3:08 - His first digital business and why it crashed

 

5:15 - The pros and cons of the internet in the marketing business

8:32 - Instances where Jeremy rebuilt and saved a company on the verge of bankruptcy

 

12:16 - His mindset of how to deal with the challenges when engaged to new commitments

 

14:12 - The similarity between military operations and working with large enterprises 

 

21:14 - What to expect when working with Sparta Media Group

 

22:15 - Why having a mistake is not a failure

 

25:04 - Jeremy's piece of advice in terms of failing

 

Engage with Jeremy Knauff

Spartan Media

LinkedIn

Facebook

YouTube

 

Connect with Knucklehead Media Group

Website

Facebook

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

Click here to more episodes of the Knucklehead Podcast

 

 

 

 

What does being the first “Interconnected” state mean for Texas?

What does being the first “Interconnected” state mean for Texas?

October 20, 2020

Escaping the trap of being in the cycle of redundancy and duplication in the way most nonprofit veteran organizations work, John has figured out a unique process to break the traditional landscape of delivering services to transitioning service members and veterans.

In today’s edition of the Knucklehead Podcast, our guest, John Boerstler will define the gap between transitioning militaries and the exact resources they need in the shifting process. He will also highlight the current situation of existing veteran service organizations and will present how the service model at Combined Arms closes the gap for veterans returning to civilian life in an easy to understand language.

John Boerstler is the CEO at Combined Arms, a dynamic collaborative impact organization that simplifies and accelerates the connection point between veterans and resources in order to deliver maximum impact on the communities they return to. Combined Arms is combating the fragmented and highly populated VSO landscape to overcome the challenges transitioning veterans are facing. It deploys a data-driven approach and a collaborative, connected model of service delivery so that veterans and the community are united.

Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off

 

Enjoy!

 

Favorite Quote

 

“I fell into that same trap of like ‘I want to start a veteran nonprofit’. From the veterans serving side, we just kept creating new programs. And years later we realized that was just adding to the redundancy. It was adding to the duplication and it was adding to the confusion in the marketplace.” -John Boerstler

 

In This Episode

1:50 - What differentiates Combined Arms from other veteran business organizations

 

4:22 - The prevailing situations most transitioning service members are dealing with and how Combined Arms addresses these conditions

 

8:45 - How John escaped the cycle of duplication and redundancy in providing service to transitioning military and veterans in the marketplace

 

11:49 - How his organization fills the gap between interconnecting state agencies

 

13:04 - A walkthrough on how to get involved in the services or partnership with Combined Arms

 

17:24 - The equivalent of Combined Arms in the civilian language

 

 

Engage with John Boestler

Combined Arms Website

Email

Texas Veterans Network

 

 

Connect with Knucklehead Media Group

Website

Facebook

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

Click here to more episodes of the Knucklehead Podcast

 

 

 

 

 

 

 

 

 

 

 

 

IP Attorney translates legalese for your business

IP Attorney translates legalese for your business

October 13, 2020

Protecting your intellectual work, your artistic creation, and your organization demands great effort and legal expertise. Though these sound overwhelming, the awareness of these rights and the assistance from a legal counsel will save you from the slippery slope of complex intellectual property issues.

 

In today’s edition of the Knucklehead Podcast, our guest, Andy Nelson will talk about intellectual property rights, how to avoid copyright and trademark infringement, and the right time to seek professional advice.

 

Andy Nelson is an Intellectual Property Lawyer at Fortis LLP. He loves helping veteran-owned and military spouse-owned businesses start, grow, and succeed with the critical legal counseling they need. Andy represents clients in complex business, commercial, intellectual property matters. His practice emphasizes the development of effective strategies for trademark and copyright protection, enforcement, licensing, and dispute resolution. Areas of focus also include complex contractual and commercial matters, website protection, social media, privacy regulations, trade secrets, and disputes among co-owners of businesses.

 

Knucklehead Podcast is brought to you by Manscaped- Use the Promo Code: KNUCKLEHEAD  for 20% Off

 

Enjoy!

 

Favorite Quote

 

“There are all sorts of arguments that are used to be basic. I'm not infringing your copyright, I'm not infringing your trademark because of this difference. You may be right at the end. But guess what, to get to the end, the result that you want, you just spent a whole lot of rebus to get there and you don't even know if you're going to do it right.”

 

                                                                                                                -Andy Nelson

 

In This Episode

 

3:08 - The reasons why some people are resistant in talking to lawyers

 

9:05 - The point where small business owners need to reach out and seek advice from a legal adviser

 

12:13 - Instances where license and copyright are applied

15:52 - The "big three" agencies of the licensing industry

 

18:26 - How to spot a business that’s infringing intellectual property rights

 

24:56 - His message to anybody who's contracting with another party

 

 

Engage with Andy Nelson

Facebook

Email

Instagram

 

 

Connect with Knucklehead Media Group

Website

Facebook

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

Click here to more episodes of the Knucklehead Podcast

When You Know It’s Time to Monetize Your Pod

When You Know It’s Time to Monetize Your Pod

October 6, 2020

From its humble beginnings, podcasts have become a commonplace for business and content marketers. The exponential growth and popularity not only serve as a medium for creating and distributing valuable content but also create an avenue for multi-dollar revenue.

 

Today’s episode of the Knucklehead Podcast is a short but meaningful interview from one the top names and pillars in the podcasting industry, John Lee Dumas. He will talk about the key factor that made his way to the top of the podcasting space, his best advice on how to succeed in this arena, and what to keep in mind when dealing with sponsorships.

 

John Lee Dumas is the founder and host of Entrepreneurs on Fire, an award-winning podcast that hosts an interview with inspiring entrepreneurs. He is widely regarded as one of the best viral entrepreneur podcasters in the United States who started his entrepreneurial career in 2012 and up to date, has generated over $18 million in revenue through his podcasts.

 

Entrepreneurs On Fire started out as a daily podcast back in September 2012 and quickly grew into a business offering online courses, one-on-one coaching, a mastermind program, and physical journals. His goal from the very beginning: to inspire my audience, Fire Nation, to take their own entrepreneurial leap.

KNUCKLEHEAD PODCAST is brought to you by Manscaped - USE the Promo Code: KNUCKLEHEAD for 20% off

Enjoy!

 

Favorite Quote

 

“Let's see if this thing works, let's give it 18 months. If I make no money, I'll be fine. If I make some money, that'll be good. If I make a lot of money, it'll be great. If you are willing and able to provide the best solution to a specific problem, you're going to win at life.”

 

                                                                                          - John Lee Dumas

 

In This Episode

1:11 - The key factor that contributes to his success in the podcasting space

 

2:43 - The evolution of podcast and what to expect in the coming years

5:29 - How John get along during the early days of exploring podcast

 

7:16 - The best advice you can get from a content marketer

 

10:09 - The most important part in dealing with the sponsorship game

 

 

Engage with John Lee Dumas

Website: Entrepreneurs on Fire

 

Connect with Knucklehead Media Group

 

Website

Facebook

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

 

Click here to more episodes of the Knucklehead Podcast

Lessons from Hand-Forge Knife Maker

Lessons from Hand-Forge Knife Maker

September 29, 2020

Keeping the tradition of supporting local businesses, today’s episode of the Knucklehead Podcast is about highlighting the craftsmanship of a knife maker from Texas, Matthew Gaskill. His inclination to build things from his own workbench has brought him into a lot of hobbies. But his affinity to steel and blades run from his blood of gunsmith and knife maker.

 

Matt is the craftsman of Gaskill Knives. He will share with you how he started his knife business, what caused him to stay committed in developing his skill, and the challenges and opportunities he must address in promoting his product in social media.

 

Gaskill Knives was established in 2015. From the inherited old Bader bench and a couple of drill presses, Matt has now a handful of knives under his belt and definitely got the itch to do more.

 

 

Enjoy!

 

Favorite Quote

 

“Being that I make knives, I'm kind of constrained in many ways with social media. When I couldn't promote a page, they sent me emails all the time. Hey, promote this post. But if you try it, they're going to deny it because they call it a weapon. So it can be a bit challenging in that aspect.”

                        

                                                                                    -Matthew Gaskill

 

In This Episode

2:50 - The year Gaskill Knives was established

 

5:00 - How Matt started his process of choosing the right kind of material

 

6:44 - How he developed interest in crafting knives

 

8:56 - What caused him to stay committed in developing his skill

 

12:18 - His struggles in coping up with the sudden rise of demands in his craft

 

14:49 - The most interesting request he has ever received

18:40 - What's next for Gaskill Knives

 

20:07 - The challenges and opportunities of promoting his product on social media

 

Engage with Matthew Gaskill

 

Website

Facebook

Instagram

 

Connect with Knucklehead Media Group

 

Website

Facebook

 

  • Knucklehead Media Group is your “push button” for podcasts. We help companies and organizations tell their story using podcasts and best practices for content distribution. Home to some of the top podcasts across multiple categories, captivating coursework on gaining traction with your show, and consulting to those companies BOLD enough to get some wins. We believe your mistakes set the foundation for your success, those stories help customers beat a pathway to your doorstep, and the myths from bringing business online shouldn't hold you back from getting yours.

 

Click here to more episodes of the Knucklehead Podcast

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